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Welcome to course Professional Diploma of Product Owner by MTF Institute

Course provided by MTF Institute of Management, Technology and Finance

MTF is the global educational and research institute with HQ at Lisbon, Portugal, focused on business & professional hybrid (on-campus and online) education at areas: Business & Administration, Science & Technology, Banking & Finance.

MTF R&D center focused on research activities at areas: Artificial Intelligence, Machine Learning, Data Science, Big Data, WEB3, Blockchain, Cryptocurrency & Digital Assets, Metaverses, Digital Transformation, Fintech, Electronic Commerce, Internet of Things.

MTF is the official partner of: IBM, Intel, Microsoft, member of the Portuguese Chamber of Commerce and Industry, and resident of the incubator “The Fintech House of Portugal”.

MTF is present in 208 countries and has been chosen by more than 380,000 students.

What is Product Management and Product Ownership?

• Product Management: A strategic field focused on guiding a product throughout its entire lifecycle. This includes:
  • Defining the product’s vision and goals
  • Understanding the market, competitors, and customers
  • Creating a product roadmap
  • Collaborating with cross-functional teams (engineering, design, marketing, sales, etc.) to bring the product to market.
• Product Ownership: A more tactical role often found within Agile development methodologies. Product Owners focus on:
  • Prioritizing the development backlog (list of features and tasks)
  • Working closely with the development team to ensure they understand product goals and requirements
  • Representing the voice of the customer and stakeholders

Role of a Product Owner

A Product Owner acts as the bridge between the product strategy defined by the product manager and the hands-on development team. Key responsibilities include:

• Backlog Management: Maintaining and prioritizing the backlog to ensure the most important features get built first.
• Customer Advocacy: Deeply understanding the customers’ needs and pain points, and ensuring those are reflected in the product.
• Agile Team Liaison: Working closely with developers, designers, and engineers, providing clear requirements and feedback throughout development.
• Stakeholder Communication: Keeping stakeholders like executives and the sales team informed of progress, challenges, and upcoming features.

Why is Product Management Important for Companies?

Effective product management is essential to a company’s success because it:

• Enhances Customer Focus: Product managers/owners ensure products address real customer needs, leading to increased satisfaction and loyalty.
• Drives Market Success: Strategic product management aligns products with market trends and competition, improving their chances of success.
• Increases Efficiency: Clear vision and prioritization reduce wasted resources and enable teams to focus on the most essential work.
• Promotes Innovation: Product managers foster a culture of experimentation, identifying new opportunities to address evolving customer needs.

How Developing Skills in Product Management Supports Career Development

Investing in product management skills can significantly boost your career:

• High Demand: Product managers and owners are in demand across industries due to the growing emphasis on building customer-centric products.
• Competitive Salaries: Product management roles often offer lucrative compensation.
• Varied Opportunities: The skills translate to many roles, including business analyst, project manager, UX designer, or even launching your own startup.
• Leadership Potential: Strong product managers naturally rise into leadership positions, driving strategic direction within organizations.